Before coffee became coffee, it was a fruit.
And before ELĀRA became a brand, it was a question.
The Story Before the Story
“Why do we celebrate the bean… but forget the cherry?”
ELĀRA was born from that pause.
A decision to restore the full, beautiful story of coffee.
Three Minds. One Ritual.
Three founders. Three perspectives. One shared obsession with origin.
Likith V
“Build it right — or don’t build it.”
Likith brings structure to vision. He oversees the operational excellence, ensuring that every bag of ELĀRA meets the standard from farm to final seal.
Namratha
“Details define dignity.”
Namratha shapes the aesthetic and experience. She believes that the ritual of brewing should be as visually and emotionally calming as the coffee itself.
Nuthan
“Depth creates difference.”
Focusing on growth and heritage, Nuthan maps the future of the brand while keeping it firmly rooted in the rich soils of Chikmagalur history.
Rooted in Chikmagalur
The hills of Chikmagalur are not just geography. They are memory. Every ounce of cascara, every roasted bean, carries the mist, the soil, and the centuries-old legacy of the Baba Budangiri ranges. This is where it all started.
From Fruit
to Brew.
This is not just a beverage. It is a journey.
And we are simply custodians of that journey.