Chikmagalur Hills

From Chikmagalur to Your Cup

Cascara. Coffee Powder. Roasted Beans.
Crafted with origin, brewed with care.

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Rooted in Chikmagalur.
Steeped in Coffee Tradition.

ELĀRA is a modern coffee brand inspired by Chikmagalur’s hills and India’s coffee culture.

From the coffee cherry to the roasted bean — we craft experiences for tea lovers and coffee purists.

The Products

Cascara

Cascara

A fruity, botanical infusion made from the coffee cherry.

View Cascara
Coffee Powder

Coffee Powder

Finely ground coffee for bold aroma and everyday brewing.

View Coffee Powder
Roasted Beans

Roasted Beans

Fresh roasted beans with rich body and clean finish.

View Roasted Beans

Coming More

New products are brewing.

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Why Choose ELĀRA

Origin First

Sourced from the high-altitude, nutrient-rich soils of Chikmagalur. Quality begins at the roots.

From Fruit to Bean

We honor the entire plant, transforming both the sun-dried cascara fruit and the roasted coffee beans.

Crafted, Not Mass Produced

Focused on roasting, meticulous processing, and protecting the freshness of every batch.

Modern Rituals

Designed for daily life—whether brewing cascara tea, traditional filter powder, or specialty beans.

Heritage Meets Minimal

Blending centuries of Indian coffee history with clean, calming, modern aesthetics.

Brew Guides

Cascara Brew

Cascara Brew

2–3g in 200ml hot water.
Steep for 5–7 minutes.

Filter Brew

Filter Coffee

Use traditional filter or moka pot.
Serve hot with frothed milk.

Fresh Grind

Fresh Grind

Grind beans fresh for pour-over or espresso.
Store airtight.

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Ritual

Get first access to new drops, brewing guides, and launch updates.